The initial phase saw a deep dive into defining and encapsulating the core brand values that set Grove Green apart in the realm of sustainable living. Grounded in a monthly subscription model, the primary objective was crystal clear – to seamlessly deliver eco-conscious products to the doorsteps of mindful consumers.

The artistic inception began with the creation of a logo that acts as the visual anchor for Grove Green. A timeless mark that not only mirrors the essence of sustainability but also serves as the emblem of the brand’s commitment to a greener tomorrow. The colour palette, typography, and patterns carefully chosen in this endeavour are not merely design elements; they are the visual language that articulates Grove Green’s dedication to environmental leadership.

As a graphic designer, the focus extended beyond the aesthetics into the practical realm with the design of the subscription box. Each element, from the layout to the choice of materials, was a conscious decision aimed at marrying functionality with a visual narrative. The result is a subscription box that not only houses sustainable goods but serves as a tangible embodiment of Grove Green’s ethos.