Expressing your brands unique story through visual mediums to effectively communicate with your audience.
I create Innovative Identities • User-centred Solutions • Unrivalled Visual Design
I’m Maddy, a Sydney-based Graphic Designer specialising in web design and branding. With a passion for pixels and passport stamps, I draw inspiration from my travels.
My focus lies in partnering with small businesses, where I embrace their unique challenges and shape a distinctive identity to shine in their market. I bring concepts to life, empowering brands on their journey to connect with their audience, crafting seamless online experiences and enhance brand presence to ensure consistency that resonates with customers, encouraging their return and recommendation.
My approach delves beyond aesthetics; it’s about narrating the essence of your brand—the personality, voice, and mission. I believe in weaving visual stories that strike a chord with audiences, stirring emotions. Whether it’s through a captivating logo, an engaging website, or a comprehensive branding package, I aim to deliver solutions that not only captivate but also effectively communicate, leaving a lasting imprint on those who encounter them.
Ready to embark on your next project?
Skills + Assets
My passion for visual communication started when I was 14, I dreamed of creating all day every day. I loved to draw as a kid, every page in my textbooks had doodles from top to bottom. I liked business too and had my first taste of social media marketing when I was 15. I started my first business venture selling necklaces online, I created a logo and an Identity and brand strategy, but little did I know that I’d eventually combine the two.
Proficient in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, Lightroom, and Acrobat, I craft compelling designs that win your ideal audience. My proficiency extends to WordPress and Elementor for web design, coupled with adept copywriting skills for engaging content creation.
Continuously expanding my repertoire, I am currently enhancing my abilities in After Effects, aiming to build my skillset.
Current + Future work
With over a year of invaluable experience in corporate realms spanning Marketing, Technology, and Law Recruitment, I’ve refined my skills and solidified my values as a designer.
Now, I am embarking on a journey into freelancing, eager to infuse my fresh perspective into the world of branding and web design.
I am passionate about collaborating with customer-centric companies in the health/wellbeing/wellness/fitness spaces. I prioritise sustainability and accessibility (and sometimes a hint of illustrative flare) in my designs, aiming to make a positive impact on both people and the environment.
If our values align, I’m excited to connect and explore potential collaborations!